To build a convincing speech, we imagine that everything lies in the arguments. We take pleasure in the certainty that if they are founded, we convince. Nay! To reduce oneself to arguments is to want to push a locked door. Convincing goes through 4 stages, where the arguments will only be advanced last.
To build a convincing speech, you have to go through 4 stages: Hook, introduce, image, and argue .
Step 1: Hang up
To hang, you will have to arouse curiosity, capture attention. To do this, capture with a stable posture and gaze. Then start your speech by giving the audience the impression that they are in the middle of a conversation. To hang, there are four ways to do it: surprise, interact, relate, or tell .
Some examples to illustrate: "6 hours, we spend an average of 6 hours a day in front of a screen" - Surprise with numbers
"You will never be paid for what you are worth! Never!" - Surprise - Surprising statement
"I'm going to ask you all to close your eyes and imagine ..." - Interact - Experience
"Have you ever wondered why some people can achieve anything they do?" - Concern - a question that everyone is asking
"Serge had been working for 8 years in a bar. One day, a customer approached him ..." - Tell - A story
Step 2: Introduce - main ideas and an adapted language
We are not ready to be completely rushed.
Those who listen to you come with their mental structures, their field of knowledge, their beliefs, their education. Before writing a speech, be aware of the key ideas you want to convey. Sorry to disappoint you, but two will be a maximum. If there are too many, your listeners will shut down. It is a trap that we too often fall into .
When we are told that we have to make a 45-minute presentation, we first think "But what am I going to say for 45 minutes?" We anticipate too much, we speak too quickly, and we run after his slides. Suddenly nothing happens. Keep in mind the two main messages to convey. Whatever the situation, you will be able to adapt.
Use appropriate language:
We imagine that by having an expert's language, we will give an illusion of competence. Stop there! Unless you are dealing with experts in the field, technical jargon does not value the public . If you want to pick him up, use fluent language, where he'll feel smart when listening to you.
Step 3: Imaging to connect with the field of knowledge.
We underestimate the power of metaphors and yet! If I talk to you about IT and I tell you that to develop an e-commerce site, you must have a database governed by SQL code coupled with PHP to govern dynamic web pages, I'm losing you, right? Now if I tell you that to trade online you are going to have to have a website. Through this site, your customers will fill out forms with information. This information will be stored in a cabinet with several drawers: the Database (BDD). To know what to put in this cabinet, the SQL language will take care of storing the information in the right place. To check that you have filled in the correct information, a summary page will be sent to you, and this summary is the Php language that allows it. Clearer there, no? Why? Because I used images that are familiar to you. You know where to hang up in your field of knowledge, suddenly you agree to keep them. We can talk about everything with pictures. In preparation for the aggregation, I got to know a teacher who taught us differential geometry, one of the most difficult chapters of the program, with walks in the forest and apples. It was crystal clear!
Step 4: The Arguments - Check Your Sources
That's it, the audience is ready. You can put forward figures, weight references, study results. Now that the audience knows where to hang these notions, consolidate with arguments. Confident, your interlocutors will leave with these notions firmly established in their field of knowledge.