Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.
Contents
1History
1.1Relationship with Google
2Methods
2.1Getting indexed
2.2Preventing crawling
2.3Increasing prominence
2.4White hat versus black hat techniques
3As marketing strategy
4International markets
5Legal precedents
6See also
7Notes
8External links
Thanks for the post. I would like to add. To put it even more simply, links to your site are a kind of recommendation for the search engine to visit another site where you can get more specific or additional information. The effectiveness of such a promotion mechanism is especially high if an authoritative site links to your site. Therefore, it is worth to buy backlinks and promoting your resource, this is important.